Our mission, “Not One More Child Drowns,” is the foundation of everything we do and is the driving force behind our company. ISR believes in multiple layers of defense against aquatic accidents which include pool fences, alarms, and active adult supervision. However, traditional lines of defense break down, and the over 4,000 drowning deaths per year bear a grim testament to the fact that traditional approaches are missing a key component: the child. ISR’s core conviction is that the child is the most important part of a drowning prevention strategy and our over 450,000 ISR graduates and hundreds of documented survival stories, are proof that children can, and do, save themselves. Children are curious, capable, and have an uncanny ability to overcome obstacles like pool fences; at ISR we take that ability and teach them skills to potentially save themselves if they find themselves in the water alone.
Business Review
"My three year old has learned more in 2 weeks of ISR than in 2 summers of conventional swimming lessons. All three of my kids have made remarkable progress in a short time."
"The skills my child has learned are priceless, the confidence they carry is such a gift. When my 4th child is ready he will be in lessons too, giving him the same opportunities we have given our other sons."
"I am often asked how my kids learned to swim so well at such a young age and I recommend ISR all the time!"
